In our complex "information age," the need for effective communication has never been greater. Communicating information and ideas, through insightful and compelling words and images, is the primary focus of the Advertising, Graphic Design and Illustration programs.
Our Faculty consists of many of Canada’s foremost working professionals from these fields, bringing to the classroom, knowledge of current industry standards and directions, as well as a passion for design. A structured curriculum ensures the development of skills to support design studio work, where precise and astute strategies, innovative concepts and captivating visuals are realized.
Proficiency in English comprehension and communication is critical in all areas of study in the communications disciplines. Students with less than adequate skills in this area are encouraged to supplement their program with assistance offered through the Writing & Learning Centre.
Please refer to the Design Programs: Introduction.
The impact of advertising, its purpose and benefits, as well as its influence on society, are explored in the Advertising curriculum. Courses in strategy and concept development, drawing, composition, layout, typography, copy/concept and media prepare students for careers in advertising art direction and copywriting. Emphasis is placed on process, analysis, and the development of creative concepts and effective, strategic solutions. Students produce Integrated Marketing campaigns for TV, radio, billboards, publications, events and the Web, combining elements such as type, photography, illustration and graphics. In their fourth year, students develop a focused year-long project, reflecting their personal interest and values.
Please refer to the Faculty of Design's Degree/Diploma Requirements for information regarding degree and diploma requirements for Design program students.
All Faculty of Design programs are developed as semester groupings of related courses. In order to be best prepared to meet course expectations, students are normally required to complete all core courses in one semester before carrying on to courses in the next semester.
Students must achieve a minimum grade of 60% in their core studio course each semester (tagged with “†”) to advance to the following semester’s core studio.
A minimum overall average of 65% must be achieved at the end of fourth-year in all designated courses (tagged with “∆”) of the student’s major/program.
Note: All courses tagged with “*” are included in the laptop program.
| COURSE CODE | COURSE NAME | CREDIT |
| 200 LEVEL: FALL SEMESTER | ||
| VISC 2B36 | History and Evolution of Typography (LST) | 0.5 |
| GDES 2B03 | Think Tank 1: Awareness (SEM) | 0.5 |
| ADVR 2K01 | Advertising Concept 1*†∆ | 0.75 |
| ADVR 2B07 | Typography 1 * | 0.5 |
| ADVR 2A05 | Photography for Advertising | 0.25 |
| 200 LEVEL: WINTER SEMESTER | ||
| See Liberal Studies offerings | Choose one Liberal Studies course | 0.5 |
| See Liberal Studies offerings | Choose one Liberal Studies course | 0.5 |
| ADVR 2K02 | Advertising Concept 2*†∆ | 0.75 |
| ADVR 2B06 | Advertising/Layout * | 0.5 |
| ADVR 2A04 | Advertising Strategy * | 0.25 |
| 300 LEVEL: FALL SEMESTER | ||
| See Liberal Studies offerings | Choose one Liberal Studies course | 0.5 |
| ADVR 3K01 | Advertising Concept 3 *†∆ | 0.75 |
| ADVR 3A01 | TV/Time-Based Media * | 0.25 |
| ADVR 3B05 | Typography 2 * | 0.5 |
| Choose one expansion studio: | ||
| GDES 3B38 | Ambient Experience Design (not offered in 09/10) | |
| GDES 3B10 | Art of Presentation | |
| GDES 3B13 | Compelling User Experience 1 | |
| GDES 3B02 | Editorial & Publication Design 1 | |
| GDES 3B22 | Editorial & Publication Design 2 | |
| GDES 3B40 | Exploration, Insight and Foresight in Design (SEM) | |
| GDES 3B06 | Guerrilla Entrepreneurism | |
| GDES 3B48 | Illustrative Activism | |
| GDES 3B07 | Interactive Communication: Smart Screens | |
| GDES 3B53 | Interactive Communication: Beyond the Screen | |
| GDES 3B11 | Motion Graphics 1 | |
| GDES 3B04 | Packaging Design 1 | |
| GDES 3B41 | Play Behaviour and Game Design 1 | |
| GDES 3B05 | Sequential Narrative 1 | |
| GDES 3B29 | Sequential Narrative 2 | |
| GDES 3B09 | Strategic Brand Development 1 | |
| GDES 3B42 | Strategic Brand Development 2 | |
| GDES 3B03 | Typeface Design 1 * | |
| GDES 3B56 | Universal Design | |
| DIGF 3B01 | Virtual Communities and Environments (SEM) | |
| or | Relevant course in Faculty of Art or Design (subject to approval - contact Design Office) Maximum 1.0 Art credit will be counted toward graduating. |
0.5 |
| 300 LEVEL: WINTER SEMESTER | ||
| VISC 3B38 | Advertising and the Art of Persuasion (LST) | 0.5 |
| ADVR 3K02 | Advertising Concept 4 *†∆ | 0.75 |
| ADVR 3B04 | Advertising Copywriting 1 (SEM) * | 0.5 |
| ADVR 3A02 | Advertising Thesis Project Prep (SEM) | 0.25 |
| Choose one expansion studio: | ||
| GDES 3B38 | Ambient Experience Design (not offered in 09/10) | |
| GDES 3B10 | Art of Presentation | |
| GDES 3B02 | Editorial & Publication Design 1 | |
| GDES 3B22 | Editorial & Publication Design 2 | |
| GDES 3B06 | Guerrilla Entrepreneurism | |
| GDES 3B48 | Illustrative Activism | |
| GDES 3B27 | Interactive Communication: Clever Devices | |
| GDES 3B11 | Motion Graphics 1 | |
| GDES 3B32 | Motion Graphics 2 (not offered in 09/10) | |
| GDES 3B04 | Packaging Design 1 | |
| GDES 3B31 | Packaging Design 2 | |
| GDES 3B05 | Sequential Narrative 1 | |
| GDES 3B29 | Sequential Narrative 2 | |
| GDES 3B09 | Strategic Brand Development 1 | |
| GDES 3B42 | Strategic Brand Development 2 | |
| GDES 3B54 | Think Tank 2: Consideration (SEM) | |
| GDES 3B03 | Typeface Design 1* | |
| GDES 3B30 | Typeface Design 2 * (not offered in 09/10) | |
| GDES 3B59 | Urban Landscape Ecology (SEM) (not offered in 09/10) | |
| GDES 3B08 | Wayfinding/Information Systems 1 | |
| or | Relevant course in Faculty of Art or Design (subject to approval - contact Design Office) Maximum 1.0 Art credit will be counted toward graduating. |
0.5 |
| 400 LEVEL: FALL SEMESTER | ||
| See Liberal Studies offerings | Choose one Liberal Studies course | 0.5 |
| ADVR 4K01 | Advertising Thesis Project 1 *†∆ (includes Advertising Speaker Series) |
0.75 |
| ADVR 4B04 | Advertising Copywriting 2 (SEM) * | 0.5 |
| ADVR 4A02 | Interactive Space/Alternative Media * | 0.25 |
| Choose one expansion studio: | ||
| GDES 3B38 | Ambient Experience Design (not offered in 09/10) | |
| GDES 4B09 | Animated Illustration | |
| GDES 3B10 | Art of Presentation | |
| GDES 3B13 | Compelling User Experience 1 | |
| GDES 3B02 | Editorial & Publication Design 1 | |
| GDES 3B22 | Editorial & Publication Design 2 | |
| GDES 3B40 | Exploration, Insight and Foresight in Design (SEM) | |
| GDES 3B06 | Guerrilla Entrepreneurism | |
| GDES 3B48 | Illustrative Activism | |
| GDES 3B07 | Interactive Communication: Smart Screens | |
| GDES 3B53 | Interactive Communication: Beyond the Screen | |
| GDES 4B03 | Internship (not offered in 09/10) | |
| GDES 3B11 | Motion Graphics 1 | |
| GDES 3B04 | Packaging Design 1 | |
| GDES 3B41 | Play Behaviour and Game Design 1 | |
| GDES 3B05 | Sequential Narrative 1 | |
| GDES 3B29 | Sequential Narrative 2 | |
| GDES 3B09 | Strategic Brand Development 1 | |
| GDES 3B42 | Strategic Brand Development 2 | |
| GDES 3B03 | Typeface Design 1 * | |
| GDES 3B56 | Universal Design | |
| DIGF 3B01 | Virtual Communities and Environments (SEM) | |
| or |
Relevant course in Faculty of Art or Design (subject to approval - contact Design Office) Maximum 1.0 Art credit will be counted toward graduating. |
0.5 |
| 400 LEVEL: WINTER SEMESTER | ||
| See Liberal Studies offerings | Choose one Liberal Studies course | 0.5 |
| ADVR 4K02 | Advertising Thesis Project 2 *†∆ (includes Advertising Speaker Series) |
0.75 |
| ADVR 4B08 | Retail Branding Project * | 0.5 |
| ADVR 4A01 | Writing/Documentation for Advertising * | 0.25 |
| Choose one expansion studio: | ||
| GDES 3B38 | Ambient Experience Design (not offered in 09/10) | |
| GDES 4B09 | Animated Illustration | |
| GDES 3B10 | Art of Presentation | |
| GDES 3B02 | Editorial & Publication Design 1 | |
| GDES 3B22 | Editorial & Publication Design 2 | |
| GDES 4B02 | Editorial & Publication Design 3 | |
| GDES 3B06 | Guerrilla Entrepreneurism | |
| GDES 3B48 | Illustrative Activism | |
| GDES 3B27 | Interactive Communication: Clever Devices | |
| GDES 3B11 | Motion Graphics 1 | |
| GDES 3B32 | Motion Graphics 2 (not offered in 09/10) | |
| GDES 3B04 | Packaging Design 1 | |
| GDES 3B31 | Packaging Design 2 | |
| GDES 3B05 | Sequential Narrative 1 | |
| GDES 3B29 | Sequential Narrative 2 | |
| GDES 3B09 | Strategic Brand Development 1 | |
| GDES 3B42 | Strategic Brand Development 2 | |
| GDES 3B54 | Think Tank 2: Consideration (SEM) | |
| GDES 4B08 | Think Tank 3: Action (SEM) | |
| GDES 3B03 | Typeface Design 1* | |
| GDES 3B30 | Typeface Design 2 * (not offered in 09/10) | |
| GDES 3B59 | Urban Landscape Ecology (SEM) (not offered in 09/10) | |
| GDES 3B08 | Wayfinding/Information Systems 1 | |
| or |
Relevant course in Faculty of Art or Design (subject to approval - contact Design Office) Maximum 1.0 Art credit will be counted toward graduating. |
0.5 |
| Recommended Liberal Studies Courses (subject to being offered): | ||
| ENGL 2B01 | Introduction to Creative Writing | |
| HUMN 2B01 | Aesthetics | |
| HUMN 2B16 | Twentieth Century Ideas | |
| HUMN 3B01 | Reading Popular Culture | |
| HUMN 3B08 | Ethics, Advertising and Design | |
| HUMN 4B18 | Postmodernism: Critical Perspectives | |
| SOSC 2B02/ VISC 2B40 |
Media, Messages and the Cultural Landscape: Introduction to Communication Studies | |
| SOSC 3B02 | Material Culture and Consumer Society | |
| SOSC 3B05 | Social Psychology and Consumer Behaviour | |
| VISC 2B01 | History of Modern Design | |
| VISC 2B07 | History of Modern Art | |
| VISC 2B36 | History and Evolution of Typography | |
| VISC 2B38 | Design Thinking | |
| VISC 2B39 | Graphic Design History in the 20th Century | |
| VISC 3B05 | Dada and Surrealism | |
| VISC 3B21 | Illustration and the Rise of Popular Culture | |
| VISC 3B38 | Advertising and the Art of Persuasion | |
| VISC 4B06 | Global Mesh: Internet, Networks, Globalization and Digital Resistance | |
| Also see Liberal Studies Special Topics Courses for 2009/10 | ||
Last Modified:1/24/2012 12:57:19 PM