Ontario College of Art & Design

Course Calendar

ADVERTISING

Return to Faculty of Design Program Guides

Communications Programs (Years 2 to 4)
Advertising, Graphic Design, Illustration

In our complex ‘information age’, the need for effective communication has never been greater. Communicating information and ideas, through insightful and compelling words and images, is the primary focus of the Advertising, Graphic Design and Illustration programs.

Our Faculty consists of many of Canada’s foremost working professionals from these fields, bringing to the classroom, knowledge of current industry standards and directions, as well as a passion for design. A structured curriculum ensures the development of skills to support design studio work, where precise and astute strategies, innovative concepts and captivating visuals are realized.

Proficiency in English comprehension and communication is critical in all areas of study in the communications disciplines. Students with less than adequate skills in this area are encouraged to supplement their program with assistance offered through the Writing & Learning Centre.

Please refer to the Introduction of New Curriculum.

Advertising

The impact of advertising, its purpose and benefits, as well as its influence on society, are explored in the Advertising curriculum. Courses in strategy and concept development, drawing, composition, layout, typography, copy/concept, media and storyboard prepare students for careers in advertising art direction and copywriting. Emphasis is placed on process, analysis, and the development of creative concepts and effective, strategic solutions. Students produce Integrated Marketing campaigns for TV, radio, billboards, publications, events and the Web, combining elements such as type, photography, illustration and graphics. In their fourth year, students develop a focused year-long project, reflecting their personal interest and values. 

Advertising Program Guide

Please refer to the Faculty of Design's Degree/Diploma Requirements for information regarding degree and diploma requirements for Design program students.

All Faculty of Design programs are developed as semester groupings of related courses. In order to be best prepared to meet course expectations, students are normally required to complete all core courses in one semester before carrying on to courses in the next semester.

Students must achieve a minimum grade of 60% in their core studio course each semester (tagged with “†”) to advance to the following semester’s core studio.

A minimum overall average of 65% must be achieved at the end of fourth-year in all designated courses (tagged with “∆”) of the student’s major/program.

Note: All courses tagged with “*” are included in the laptop program.

COURSE CODE COURSE NAME CREDIT

200 LEVEL: FALL SEMESTER
VISC 2B36 History and Evolution of Typography (LST) 0.5
GDES 2B03 Think Tank 1: Awareness (SEM) 0.5
ADVR 2K01 Advertising Concept 1 (includes laptop workshop) *†∆ 0.75
ADVR 2B07 Typography 1 * 0.5
ADVR 2A05 Photography for Advertising 0.25

200 LEVEL: WINTER SEMESTER

One Liberal Studies course 0.5

One Liberal Studies course 0.5
ADVR 2K02 Advertising Concept 2 (includes laptop workshop) *†∆ 0.75
ADVR 2B06 Advertising/Layout * 0.5
ADVR 2A04 Advertising Strategy * 0.25

300 LEVEL: FALL SEMESTER

One Liberal Studies course 0.5
ADVR 3K01 Advertising Concept 3 *†∆ 0.75
ADVR 3A01 TV/Time-Based Media * 0.25
ADVR 3B05 Typography 2 * 0.5



Choose one expansion studio:
GDES 3B38 Ambient Experience Design
or

GDES 3B10 Art of Presentation
or

GDES 3B55 "Catalyst" Think Tank (SEM)
or

GDES 3B13 Compelling User Experience 1
or

GDES 3B02 Editorial & Publication Design 1
or

GDES 3B22 Editorial & Publication Design 2
or

GDES 3B40 Exploration, Insight and Foresight in Design (SEM)
or

GDES 3B06 Guerrilla Entrepreneurism
or

GDES 3B47 Habitat Housing Studio
or

GDES 3B48 Illustrative Activism
or

GDES 3B07 Interactive Communication: Smart Screens
(includes digital workshop)

or

GDES 3B34 Jewellery Design 1: An Introduction
or

GDES 3B11 Motion Graphics 1
or

GDES 3B32 Motion Graphics 2
or

GDES 3B04 Packaging Design 1
or

GDES 3B41 Play Behaviour and Game Design 1
or

GDES 3B05 Sequential Narrative 1
or

GDES 3B29 Sequential Narrative 2
or

GDES 3B09 Strategic Brand Development 1
or

GDES 3B42 Strategic Brand Development 2
or

GDES 3B03 Typeface Design 1 *
or

INTR 3B01 Virtual Communities
or


Year Two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)

or


Relevant course in Faculty of Art
(subject to approval - contact Design Office)
Maximum 1.0 Art credit will be counted toward graduating.
0.5

300 LEVEL: WINTER SEMESTER
VISC 3B38 Advertising and the Art of Persuasion (LST) 0.5
ADVR 3K02 Advertising Concept 4 *†∆ 0.75
ADVR 3B04 Advertising Copywriting 1 (SEM) * 0.5
ADVR 3A02 Advertising Thesis Project Prep (SEM) 0.25



Choose one expansion studio:
GDES 3B38 Ambient Experience Design
or

GDES 3B10 Art of Presentation
or

GDES 3B13 Compelling User Experience 1
or

GDES 3B02 Editorial & Publication Design 1
or

GDES 3B22 Editorial & Publication Design 2
or

GDES 3B06 Guerrilla Entrepreneurism
or

GDES 3B48 Illustrative Activism
or

GDES 3B07 Interactive Communication: Smart Screens
(includes digital workshop)

or

GDES 3B27 Interactive Communication: Clever Devices
(includes digital workshop)

or

GDES 3B53 Interactive Communication: Beyond the Screen
(includes digital workshop)

or

GDES 3B43 Jewellery Design: Architectural Hardware
or

GDES 3B50 Jewellery Design 2: Alternative Materials
or

GDES 3B11 Motion Graphics 1
or

GDES 3B32 Motion Graphics 2
or

GDES 3B04 Packaging Design 1
or

GDES 3B31 Packaging Design 2
or

GDES 3B05 Sequential Narrative 1
or

GDES 3B29 Sequential Narrative 2
or

GDES 3B09 Strategic Brand Development 1
or

GDES 3B42 Strategic Brand Development 2
or

GDES 3B54 Think Tank 2: Consideration (SEM)
or

GDES 3B30 Typeface Design 2 *
or

GDES 3B08 Wayfinding/Information Systems 1
or

INTR 3B02 Bright Lights/Big City
or


Year Two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)

or


Relevant course in Faculty of Art
(subject to approval - contact Design Office)
Maximum 1.0 Art credit will be counted toward graduating.
0.5

400 LEVEL: FALL SEMESTER

One Liberal Studies course 0.5
ADVR 4K01 Advertising Thesis Project 1 *†
(includes Advertising Speaker Series)
0.75
ADVR 4B04 Advertising Copywriting 2 (SEM) * 0.5
ADVR 4A02 Interactive Space/Alternative Media 0.25



Choose one expansion studio:
GDES 3B38 Ambient Experience Design
or

GDES 3B10 Art of Presentation
or

GDES 3B55 "Catalyst" Think Tank (SEM)
or

GDES 3B13 Compelling User Experience 1
or

GDES 3B02 Editorial & Publication Design 1
or

GDES 3B22 Editorial & Publication Design 2
or

GDES 4B02 Editorial & Publication Design 3
or

GDES 3B40 Exploration, Insight and Foresight in Design (SEM)
or

GDES 3B06 Guerrilla Entrepreneurism
or

GDES 3B47 Habitat Housing Studio
or

GDES 3B48 Illustrative Activism
or

GDES 3B07 Interactive Communication: Smart Screens
(includes digital workshop)

or

GDES 4B03 Internship
or

GDES 3B34 Jewellery Design 1: An Introduction
or

GDES 3B11 Motion Graphics 1
or

GDES 3B32 Motion Graphics 2
or

GDES 4B04 New Directions in Pictorial Design
or

GDES 3B04 Packaging Design 1
or

GDES 3B41 Play Behaviour and Game Design 1
or

GDES 3B05 Sequential Narrative 1
or

GDES 3B29 Sequential Narrative 2
or

GDES 3B09 Strategic Brand Development 1
or

GDES 3B42 Strategic Brand Development 2
or

GDES 4B08 Think Tank 3: Action (SEM)
or

GDES 3B03 Typeface Design 1 *
or

INTR 3B01 Virtual Communities
or


Year Two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)

or


Relevant course in Faculty of Art
(subject to approval - contact Design Office)
Maximum 1.0 Art credit will be counted toward graduating.
0.5

400 LEVEL: WINTER SEMESTER

One Liberal Studies course 0.5
ADVR 4K02 Advertising Thesis Project 2 *†
(includes Advertising Speaker Series)
0.75
ADVR 4B08 Retail Branding Project * 0.5
ADVR 4A01 Writing/Documentation for Advertising * 0.25



Choose one expansion studio:
GDES 3B38 Ambient Experience Design
or

GDES 3B10 Art of Presentation
or

GDES 4B01 Business Practices/Advanced
or

GDES 3B13 Compelling User Experience 1
or

GDES 3B02 Editorial & Publication Design 1
or

GDES 3B22 Editorial & Publication Design 2
or

GDES 4B02 Editorial & Publication Design 3
or

GDES 3B06 Guerrilla Entrepreneurism
or

GDES 3B48 Illustrative Activism
or

GDES 3B07 Interactive Communication: Smart Screens
(includes digital workshop)

or

GDES 3B27 Interactive Communication: Clever Devices
(includes digital workshop)

or

GDES 3B53 Interactive Communication: Beyond the Screen
(includes digital workshop)

or

GDES 3B43 Jewellery Design: Architectural Hardware
or

GDES 3B50 Jewellery Design 2: Alternative Materials
or

GDES 3B11 Motion Graphics 1
or

GDES 3B32 Motion Graphics 2
or

GDES 4B04 New Directions in Pictorial Design
or

GDES 3B04 Packaging Design 1
or

GDES 3B31 Packaging Design 2
or

GDES 3B05 Sequential Narrative 1
or

GDES 3B29 Sequential Narrative 2
or

GDES 3B09 Strategic Brand Development 1
or

GDES 3B42 Strategic Brand Development 2
or

GDES 3B54 Think Tank 2: Consideration (SEM)
or

GDES 3A01 Think Tank/Convergence (SEM) (.25 credit)
(see course description re: difference in credit value)

or

GDES 3B30 Typeface Design 2 *
or

GDES 3B08 Wayfinding/Information Systems 1
or

INTR 3B02 Bright Lights/Big City
or


Year Two core studio in another Design program (0.75 cr)
(subject to approval - contact Design Office)

or


Relevant course in Faculty of Art
(subject to approval - contact Design Office)
Maximum 1.0 Art credit will be counted toward graduating.
0.5



Recommended Liberal Studies Courses (subject to being offered):
ENGL 2B01 Creative Writing I



HUMN 2B01 Aesthetics
HUMN 2B16 Twentieth Century Ideas
HUMN 3B01 Reading Popular Culture
HUMN 3B08 Ethics, Advertising and Design
HUMN 4B18 Postmodernism: Critical Perspectives



SOSC 2B02/
VISC 2B40
Media, Messages and the Cultural Landscape: Introduction to Communication Studies
SOSC 2B04/
VISC 2B41
Social Science Methods for Designers and Artists
SOSC 3B02 Material Culture and Consumer Society
SOSC 3B05 Social Psychology and Consumer Behaviour



VISC 2B01 History of Modern Design
VISC 2B07 History of Modern Art
VISC 2B36 History and Evolution of Typography
VISC 2B38 Design Methodologies: Theories and Concepts
VISC 2B39 Graphic Design History in the 20th Century
VISC 3B05 Dada and Surrealism
VISC 3B21 Illustration and the Rise of Popular Culture
VISC 3B23 Technology and Digital Culture
VISC 3B38 Advertising and the Art of Persuasion
VISC 4B06 Global Mesh: Internet, Networks, Globalization and Digital Resistance
VISC 4B08 Studies in Contemporary Art: Europe 1960s-1990s




Also see Liberal Studies Special Topics Courses for 2007/08

Return to Faculty of Design Program Guides

Last Modified:2/25/2008 10:54:32 AM