ADVR 4A01 Writing/Documentation for Advertising 0.25 Credit(s) Studio |
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Prerequisite: ADVR 4B04 Advertising Copywriting 2 |
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Corequisite: ADVR 4K02 Advertising Thesis Project 2 |
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This course prepares students to fully document their proposals and campaigns by developing treatments, presentations, overviews and executive summaries. Writing skills for a detailed presentation summary and executive documents prepare students to put their creative presentations into cogent, complete and compelling print documents that translate complex or abstract ideas into a logical and easily understood form. In this course, students learn to collect, edit, sort and organize their creative solutions into an elegant and highly communicative form. |
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Course was last updated June 23, 2008 - 9:25 AM |