Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 4A01
Writing/Documentation for Advertising
0.25 Credit(s)
Studio
Prerequisite: ADVR 4B04 Advertising Copywriting 2
Corequisite: ADVR 4K02 Advertising Thesis Project 2
This course prepares students to fully document their proposals and campaigns by developing treatments, presentations, overviews and executive summaries. Writing skills for a detailed presentation summary and executive documents prepare students to put their creative presentations into cogent, complete and compelling print documents that translate complex or abstract ideas into a logical and easily understood form. In this course, students learn to collect, edit, sort and organize their creative solutions into an elegant and highly communicative form.
Course was last updated June 23, 2008 - 9:25 AM