| ADVR 3B04 Advertising Copywriting 1 0.50 Credit(s) Studio/Seminar |
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| The goal of this course is to better understand the critical role copy plays in effective advertising. This course also recognizes that professional art directors and designers will work with "writers" throughout their careers. This course focuses on the role words play in relation to and in interaction with visual ad concepts. Language skills and the power of the written word allow students to more fully and creatively communicate in print and broadcast advertising. By more fully understanding writing and developing their own writing skills, students become better advertising communicators. |
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| Course was last updated April 3, 2006 - 11:00 AM | |