| ADVR 2K01 Advertising Concept 1 0.75 Credit(s) Studio |
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| Prerequisite: GDES 1B27 Graphic Communication (minimum grade of 60%) |
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| Corequisite: Mandatory laptop workshop (2hrs per week) |
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| In this introductory course, students will begin to understand issues of communication in the context of contemporary advertising. Through case studies and assignments, students learn the importance of assessing, and responding to, consumer needs in the development of creative and effective advertising. Strong emphasis is placed on concept development and students are introduced to the importance of marketing communication. Typical assignments will include newspaper, outdoor, magazine and other media projects. The course will be delivered using lectures, in-class discussions and one-on-one consultations and critiques. All studio-based assignments require research and presentations that include verbal, written and visual components. |
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| Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 2. |
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| Course was last updated July 2, 2007 - 12:25 AM | |