Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 2A05
Photography for Advertising
0.25 Credit(s)
Studio
Technical and creative use of digital photography as it applies to advertising art direction is the focus of this course. Students will be introduced to photography basics such as camera function, lens and filter options, varying exposure and lighting. Students will learn to evaluate the effectiveness of the communication of an image itself and in its relationship with words. Lectures, demonstrations and a series of assignments will build students’ skills in creating compelling images. Students will require access to a digital or 35 mm camera.
Course was last updated April 3, 2006 - 11:00 AM