| ADVR 4B04 Advertising Copywriting 2 0.50 Credit(s) Studio/Seminar |
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| Prerequisite: ADVR 3B04 Advertising Copywriting 1 |
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| As an essential skill for both art direction and copy-focused students, this final-year, advanced course in writing advertising copy helps students polish their skills. Classes include lecture material and assignments based on writing compelling and memorable headlines and varied lengths of advertising copy, created according to strategies and objectives and in a variety of media. How the specific merging of words and pictures informs and motivates consumers, is a central theme of the course. As an extension of Advertising Copywriting 1, the course further deepens student exposure to and agility with English language copywriting and crafting a polished portfolio. |
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| Course was last updated June 8, 2010 - 8:08 PM | |