Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 3A01
TV/Time-Based Media
0.25 Credit(s)
Studio
This course introduces students to the subject of storytelling and the construction of a narrative structure in their advertising work. Students gain an understanding of TV/time-based media, including the creation of scripts, their refinement and pre-production requirements. As well students are introduced to professional techniques that will support the execution of their advertising concepts. Projects will include television commercials, time-based web media and other media currently used in conjunction and present in modern global advertising.
Course was last updated May 26, 2009 - 11:52 AM