Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 3K02
Advertising Concept 4
0.75 Credit(s)
Studio
Prerequisite: ADVR 3K01 Advertising Concept 3 (minimum grade of 60%)
This course continues to challenge students by measurably improving and refining the skills they have learned and to apply this acumen to projects and assignments that are of a “real-world” nature – modern global marketing communications. Students will create advertising for print, broadcast and other conventional and unique media. Projects will be assigned to challenge students and to acquaint them with the rigors of actual agency and professional circumstances. Knowledge of advanced, current terminology and professional practice will be expected. Students will work individually and in teams to satisfy multi-facetted, Integrated Marketing Communication projects.
Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 5.
Course was last updated May 26, 2009 - 11:59 AM