Ontario College of Art & Design

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The EMDes in Advertising is a part-time, two-year (seven semester) program with flexible scheduling to allow working professionals to keep their jobs while pursuing an advanced degree. The program has been designed to produce innovative, multi-dimensional, ethical and socially responsible global leaders in advertising.


The objectives of the program are:

  • To enable students to develop innovative, holistic approaches to advertising. By working in teams from different disciplines within the industry, students will learn to see advertising and marketing issues from many perspectives and break free of the limits imposed by traditional agency structures. By understanding the bigger picture, graduates will be able to develop more comprehensive and groundbreaking strategies for reaching the target audience with a dynamic message that is meaningful, compelling and distinctive.
  • To promote the development of multi-dimensional, problem-solving strategies. Graduates who successfully complete the program will be able to analyze, evaluate and employ a variety of problem-solving strategies in advertising, including all aspects of branding and media neutral strategies that solve business problems exclusive of advertising.
  • To enable students to develop an ethical sensibility that promotes socially responsible and culturally sensitive strategies for advertising campaigns in the global marketplace. Graduates will be able to formulate socially responsible, non-traditional, innovative creative solutions for product and public service campaigns in the domestic and global marketplace. In addition, each team will create a real-world public service or sustainable advertising campaign as part of the Advertising for the Public Good course.
  • To teach students the importance of global thinking. Students will travel to six different international advertising centres for case history presentations by the world’s leading advertising and marketing professionals.

Required Courses

Curriculum: 41 credits

Students are also required to attend six, four-day seminars at selected international advertising centres. During the seminars, students meet with and present advertising campaigns to their professors and executives at agencies in places such as Montreal, Shanghai, New York, Los Angeles and London.

Last Modified:1/24/2012 12:57:29 PM