Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 2B06
Advertising/Layout
0.50 Credit(s)
Studio
Students work in a variety of media to develop an understanding of the principles of design in order to produce effective concepts that communicate. Students will learn how to construct conceptual layouts that communicate their ideas; to handle the basic elements of image making, including colour, form, photographic and illustrative images, and to sharpen typographic skills through a variety of exercises. The advertising process, from print to online, will be explored. The course is delivered using lectures, in-class discussions and one-on-one consultations and critiques. Most studio-based assignments will require some research and presentations that include verbal, written and visual components.
Course was last updated June 8, 2010 - 7:38 PM