Ontario College of Art & Design

Course Calendar


Advertising Copywriting 1
0.50 Credit(s)
Prerequisite: 9.0 credits, including all first-year requirements (5.0 credits)
The goal of this course is to instruct would-be copywriters in the essentials of effective writing for advertising. The course also recognizes that professional art directors and designers are better equipped to express their visual ideas coherently with a firm sense of the role copy plays.
The power of the written word in all advertising media is of course a key pillar in this course, providing students a firm understanding of the relevant rules of writing within every form - broadcast, print, on-line, outdoor, etc.
Course was last updated June 5, 2012 - 5:20 PM