Ontario College of Art & Design

Course Calendar


Social Psychology and Consumer Behaviour
0.50 Credit(s)
Academic Course
Prerequisite: 7.5 credits, including all first-year requirements (5.0 credits), and 1.0 credit of second-year liberal arts & sciences (including 0.5 credit in VISA/VISC/VISD/VISM).
The course explains how and why we buy goods and services. In other words, the course studies how individuals come to make decisions around the spending of their available resources (time, money, effort) on consumption-related items. Relatedly, it addresses why we often buy excessively (the consumer society critique). This necessarily requires us to look at what good and services mean to us such that we purchase them. That is, how do goods and services give expression to the tastes, values and affiliations of individuals and groups(i.e., self-representations)?
Anti-requisite: Students who have taken SOSC 2B90: Special Topic in Social Science: Social Psychology and Consumer Behaviour in the 2004/2005 academic year or SOSC 2B03 may not take this course for further credit.
Notes: Priority registration for Industrial Design and Environmental Design majors.

Priority registration for this course will be lifted on Tuesday, July 24, 2012.

Course code change 2011-12
Course was last updated June 20, 2012 - 3:02 PM