Ontario College of Art & Design

Course Calendar


Photography for Advertising
0.50 Credit(s)
Prerequisite: 3.0 first year studio and 1.0 first year liberal studies credits (including the Writing course with a passing grade of 60%)
Technical and creative use of digital photography as it applies to advertising art direction is the focus of this course. Students will be introduced to photography basics such as camera function, lens and filter options, varying exposure and lighting. Students will learn to evaluate the effectiveness of the communication of an image itself and in its relationship with words. Lectures, demonstrations and a series of assignments will build students’ skills in creating compelling images. Students will require access to a digital or 35 mm camera.
Anti-requisite: ADVR 2A05 Photography for Advertising
GDES 3B84 Introduction to Photography
Notes: Please take special note that this course has material fees associated with it.
Course was last updated June 5, 2012 - 2:13 PM