Ontario College of Art & Design

Course Calendar


Advertising Strategy
0.50 Credit(s)
Prerequisite: 3.0 first year studio and 1.0 first year liberal studies credits (including the Writing course with a passing grade of 60%)
Advertising Strategy covers the fundamentals of building a communication strategy. The combined lecture and seminar format allows for a full exploration of strategy- from business objectives to brand communication. Beginning with understanding target audiences, students will learn to uncover needs and motivations and discover insights that will shape the strategy and the advertising execution. Successful completion of this second year course provides the groundwork for the 3rd year Advertising Research course which in turn prepares the student for the development of their fourth year Advertising Thesis or Concept project.
Anti-requisite: ADVR 2A04 Advertising Strategy
Course was last updated June 5, 2012 - 2:13 PM