Ontario College of Art & Design

Course Calendar


Strategic Brand Development 2: Product Branding
0.50 Credit(s)
Prerequisite: 9.0 credits, including all first-year requirements (5.0 credits)
Strategic Brand Development 2 continues the brand process through the development of product brands. Differentiation, attributes, associations, voice, and design position brands. In a world where the mass market is dissolving into a plethora of niche markets, a comprehensive understanding of the targeted consumer based on demographics, psychographics, generational and cultural needs is essential. The strategic positioning through the visual and verbal aspects of the brand work together to create a memorable impact. Students will develop and produce materials including product design, packaging, and marketing materials for a product brand and its launch.
Course was last updated June 5, 2012 - 5:39 PM