Ontario College of Art & Design

Course Calendar


Advertising Concept 2
0.50 Credit(s)
Prerequisite: ADVR 2B01 Advertising Concept 1 (minimum grade of 60%)
or ADVR 2K01 Advertising Concept 1 (minimum grade of 60%)
and 3.0 first year studio and 1.0 first year liberal studies credits (including the Writing course with a passing grade of 60%)
This studio course introduces students to the subject of branding and an understanding of how consumers will respond. Case-studies and strategic frameworks will deepen their understanding and ability to reach a defined audience. Students will study and research brand positioning, sustainable brand strategies and the development of innovative brand advertising. Project assignments incorporate traditional mass media and the digital space and will require a high level of craft in execution. Issues of Agency/Client responsibility, ethics and legal will be discussed. Classes include, lectures, personal consultations and critiques. All assignments require verbal and written presentations and vary in length and complexity.
Anti-requisite: ADVR 2K02 Advertising Concept 2
Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 3.
Course was last updated June 5, 2012 - 2:12 PM