Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 4C04
Advertising Thesis Project 2
1.00 Credit(s)
Studio
Prerequisite: ADVR 4C03 Advertising Thesis Project 1 (minimum grade of 60%)
and 14.0 credits, including all first-year and second- year requirement (10.0 credits)
Corequisite: ADVR 4B09 Writing/Documentation for Advertising
The second and final semester of Advertising Thesis Project 2 requires students to apply the results of their research in a comprehensive Integrated Marketing Communications campaign accompanied by a Thesis Project book and reflective paper. While the student continues to be self-directed, it is under faculty supervision. Students must report weekly to faculty during the semester and, as a conclusion, present and defend their full campaign in a "Master Class" format to a panel of senior practitioners from the Advertising Agency community, related industries, and to their graduating class.
Anti-requisite: ADVR 4K02 Advertising Thesis Project 2
Notes: Students must register in the same SECTION for both ADVR 4C03 and ADVR 4C04 to allow for continuity within the class and both courses must be taken in the same academic year.
Conditions: Students must achieve a minimum grade of 60% in this course as a condition for graduating.
Should a student be unsuccessful in attaining a 60% average in ADVR 4C04, they will be required, regardless of their mark in ADVR 4C03, to repeat the fall component of Thesis, ADVR 4C03, as well as the winter component of Thesis, ADVR 4C04, and its companion course ADVR 4B09 Writing/Documentation for Advertising.
Course was last updated June 5, 2012 - 4:43 PM