Ontario College of Art & Design

Course Calendar


Advertising Concept 4/Convergence
0.50 Credit(s)
Prerequisite: ADVR 3B02 Advertising Concept 3/Consumption (minimum grade of 60%) and ADVR 3B03 Concept 3/Community (minimum grade of 60%)
or ADVR 3B02 Advertising Concept 3 (minimum grade of 60%) and ADVR 3B03 Time-Based/Transmedia Narrative (minimum grade of 60%)
or ADVR 3K01 Advertising Concept 3 (minimum grade of 60%)
and 9.0 credits, including all first-year requirements (5.0 credits)
This course continues to develop the students understanding of the trans-media narrative and challenges students to measurably improve and refine the skills they have learned when applying them to projects and assignments that are of a “real-world” nature – the complete Brand narrative. Students will evolve their knowledge of design and advertising theory, challenged through projects in the different advertising media, from mass, digital and unconventional. The need to grasp and embrace each project as a conceptual problem grounded to a strategic solution, solving that problem, and executing it with innovative and ethical values will be a focus of this course.
Anti-requisite: ADVR 3K02 Advertising Concept 4
Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 5 or Advertising Thesis Project 1.
Course was last updated June 5, 2012 - 5:20 PM