Ontario College of Art & Design

Course Calendar

COURSE DESCRIPTION

ADVR 3B05
Typography 2
0.50 Credit(s)
Studio
Prerequisite: 9.0 credits, including all first-year requirements (5.0 credits)
This intermediate level course in advertising typography will require students to advance their knowledge and further develop their creative skills in the craft of typography. Through the use of research and design, and the techniques of hierarchy, structure and technical skills, students will produce creative typographic solutions. Projects for various media will be assigned including: newspapers, magazines, brochures and posters. A working knowledge of typefaces, their styles and origins, as well as computer applications is expected. Students will be expected to craft advertising headlines and text in an intelligent, effective and professional way.
Course was last updated June 5, 2012 - 5:20 PM