Ontario College of Art & Design

Course Calendar


Advertising Concept 3/Community
0.50 Credit(s)
Prerequisite: ADVR 2B08 Advertising Concept 2 (minimum grade of 60%)
or ADVR 2K02 Advertising Concept 2 (minimum grade of 60%)
and 9.0 credits, including all first-year requirements (5.0 credits)
Corequisite: ADVR 3B02 Advertising Concept 3/Consumption
This course continues the study of the trans-media narrative and introduces the subject of storytelling and the construction of a narrative structure as students gain an understanding of time-based media across a number of traditional and emerging platforms. Instruction includes the creation of scripts, their refinement and pre-production requirements. As well, students are introduced to professional techniques that will support the execution of their advertising concepts. Projects will include television commercials, time-based web media and other media currently used in conjunction with modern global advertising.
Anti-requisite: ADVR 3B02 Advertising Concept 3 and ADVR 3B03 Time-Based/Transmedia Narrative
or ADVR 3K01 Advertising Concept 3 and ADVR 3A01 TV/Time-Based Media
Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 4/Convergence.
Course was last updated June 5, 2012 - 5:19 PM