Ontario College of Art & Design

Course Calendar


Advertising Concept 1
0.50 Credit(s)
Prerequisite: GDES 1B18 Communication Design 2 (minimum grade of 60%)
or GDES 1B27 Graphic Communication (minimum grade of 60%)
and 3.0 first year studio and 1.0 first year liberal studies credits (including the Writing course with a passing grade of 60%)
In this introductory studio course, students will begin to understand issues of communication in the context of contemporary advertising. Through case studies and assignments, students learn the importance of assessing, and responding to, consumer needs in the development of creative and effective advertising. Strong emphasis is placed on concept development and students are introduced to the importance of marketing communication. Typical assignments will include newspaper, outdoor, magazine and other media projects that utilize layout, typographic and photographic skills. Course delivery includes lectures, one-on-one consultations and in-class critiques. All assignments require verbal and written presentations that include research and visual components.
Anti-requisite: ADVR 2K01 Advertising Concept 1
Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 2.
Course was last updated June 5, 2012 - 2:08 PM