Ontario College of Art & Design

Course Calendar


Strategic Brand Development 1: Organizational Branding
0.50 Credit(s)
Prerequisite: 9.0 credits, including all first-year requirements (5.0 credits)
A brand is the promise of a differentiated and valued experience. Effective brand development is dependent upon research and a comprehensive understanding of the client, the competitive market place, and consumer values and needs. Differentiation, positioning, voice, and design serve to make a brand unique and unforgettable. In Strategic Brand Development 1, from the brand core to the roll out of the brand design program, the student will experience the process through the development of a hypothetical socially and/or environmentally aware organizational brand. The design elements of logo, colour, type, as well as their application in two-dimensional media will be produced. The verbal voice of the brand core, envisioned future, brand essence, and brand personality will be developed and integrated into the final presentation materials.
Course was last updated June 5, 2012 - 5:26 PM