In our complex "information age" the need for effective communication has never been greater. Communicating information and ideas, through insightful and compelling words and images, is the primary focus of the Advertising, Graphic Design and Illustration programs.
Our faculty consists of many of Canada’s foremost working professionals from these fields, bringing to the classroom knowledge of current industry standards and directions, as well as a passion for design. A structured curriculum ensures the development of skills to support design studio work where precise and astute strategies, innovative concepts and captivating visuals are realized.
Proficiency in English comprehension and communication is critical in all areas of study in the communications disciplines. Students with less than adequate skills in this area are encouraged to supplement their program with assistance offered through the Writing & Learning Centre.
The impact of advertising, its purpose, benefits, and influence on society are explored in the Advertising curriculum. Courses in strategy and concept development, drawing, composition, layout, typography, copy/concept and media prepare students for careers in advertising art direction, copywriting and strategic planning. Emphasis is placed on process, analysis, development of creative concepts and strategic solutions. Students produce integrated, trans-media advertising campaigns that include TV, radio, billboards, publications, events and emerging technologies, combining elements such as type, photography, illustration and graphics. In their fourth year, students can opt to complete a two semester long concept course that concludes with client based projects or develop a focused year-long project, reflecting their unique interest and values.
Please refer to the Design Programs: Introduction.
All Faculty of Design programs are developed as semester groupings of related courses. In order to be best prepared to meet course expectations, students are normally required to complete all core courses in one semester before carrying on to courses in the next semester
To meet graduation requirements, students must attain an overall average of 65% or higher for all designated core courses. After the first semester of first year, the minimum pass grade for core courses is 60%.
Note: Students in this Major Program or accessing any of these courses through a Minor are included in the Laptop Program, and are required to pay the associated fees for software and support.
All students should refer to Liberal Arts & Sciences for a general outline of the liberal studies degree requirements. For specific liberal studies requirements for your program and year of entry, please refer to "What are liberal studies courses?"
Students who have declared a minor, may use undesignated liberal studies distribution courses and up to 1.5 credits of expansion studios to fulfill minor course requirements and major course requirements at the same time.
| COURSE CODE | COURSE TITLE | CREDIT |
|
100 LEVEL: FALL SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. |
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| GDES 1B09 | Communication Design 1 (core) | 0.5 |
| GDES 1B16 | Colour in Context | 0.5 |
| Please note, when registering, that sections 14, 15, 16 and 17 of this course are delivered entirely online and will not be scheduled in a classroom on a specific day and time. | ||
| (If English is not your first language, consider enrolling in English Language Pathway, a special offering attached to GDES 1B16 section 7, for ESL students in First Year Design.) | ||
| GDES 1B17 | Typography 1 | 0.5 |
| GDES 1B10 | Drawing Visualization | 0.5 |
| Must take VISC 1B02 (and one of ENGL 1B04 or ENGL 1B05 if you don't take one in the winter) | ||
| VISC 1B02 | Global Visual and Material Culture: Beginnings to 1800 (LST) | 0.5 |
|
(If all sections of VISC 1B02 in the fall are full, you may take it in the winter.) |
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| ENGL 1B04 | The Essay and the Argument: Mechanics (LST) |
0.5 |
| or ENGL 1B05 | The Essay and the Argument: ESL (English as a Second Language) (LST) | |
|
100 LEVEL: WINTER SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. |
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| GDES 1B18 | Communication Design 2 (core) | 0.5 |
| GDES 1B19 | Photography for Communication | 0.5 |
| GDES 1B20 | Drawing: Translation | 0.5 |
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| VISC 1B07 | Global Visual and Material Culture: 1800 to the Present (LST) | 0.5 |
|
(if all sections of VISC 1B07 in the winter are full, you may take it in the fall.) |
||
| ENGL 1B04 | The Essay and the Argument: Mechanics (LST) |
0.5 |
| or ENGL 1B05 | The Essay and the Argument: ESL (English as a Second Language) (LST) |
|
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200 LEVEL: FALL SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. |
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| VISD 2B36 | History and Evolution of Typography (LST) | 0.5 |
| ADVR 2B01 | Advertising Concept 1 (core) | 0.5 |
| ADVR 2B06 | Advertising/Layout | 0.5 |
| ADVR 2B07 |
Advertising Typography / Commentary
|
0.5 |
| ADVR 2B09 | Photography for Advertising | 0.5 |
|
200 LEVEL: WINTER SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. |
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| See Faculty of Liberal Arts & Sciences | Choose one liberal studies course (see recommended list and links at the end of this document) | 0.5 |
| See Faculty of Liberal Arts & Sciences | Choose one liberal studies course (see recommended list and links at the end of this document) | 0.5 |
| GDES 2B03 | Think Tank 1: Awareness (SEM) | 0.5 |
| ADVR 2B08 | Advertising Concept 2 (core) | 0.5 |
| ADVR 2B10 | Advertising Strategy | 0.5 |
|
300 LEVEL: FALL SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. |
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| VISD 3B38 | Advertising and the Art of Persuasion (LST) | 0.5 |
| ADVR 3B02 | Advertising Concept 3 / Consumption (core) | 0.5 |
| ADVR 3B03 | Advertising Concept 3 / Community (core) | 0.5 |
| ADVR 3B13 | Advertising Research (SEM) | 0.5 |
| Choose one expansion studio from the list provided at the end of this document. | 0.5 | |
|
300 LEVEL: WINTER SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. |
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| See Faculty of Liberal Arts & Sciences | Choose one liberal studies course (see recommended list and links at the end of this document) | 0.5 |
| ADVR 3B14 | Advertising Concept 4 / Convergence (core) | 0.5 |
| ADVR 3B04 | Advertising Copywriting 1 (SEM) | 0.5 |
| ADVR 3B05 |
Advertising Typography / Narration
|
0.5 |
| ADVR 3B01 | Advertising Research / Practicum (SEM) | 0.5 |
|
400 LEVEL: FALL SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. |
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| See Faculty of Liberal Arts & Sciences | Choose one liberal studies course (see recommended list and links at the end of this document) | 0.5 |
| ADVR 4B04 | Advertising Copywriting 2 (SEM) | 0.5 |
| Choose one: | 1.0 | |
| ADVR 4C03 | Advertising Thesis Project 1 (core) | |
| or ADVR 4C01 | Advertising Concept 5 (core) | |
| Choose one expansion studio from the list provided at the end of this document. | 0.5 | |
|
400 LEVEL: WINTER SEMESTER PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING GRADUATION REQUIREMENTS. |
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| See Faculty of Liberal Arts & Sciences | Choose one liberal studies course (see recommended list and links at the end of this document) | 0.5 |
| Choose one (register both concurrent courses together for a total 1.5 credits): | 1.5 | |
| ADVR 4C04 and | Advertising Thesis Project 2 (core) (1.0 credit) | |
| ADVR 4B09 | Writing/Documentation for Advertising (SEM) (0.5 credit) | |
|
or
|
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| ADVR 4C02 and | Advertising Concept 6 (core) (1.0 credit) | |
| ADVR 4B08 | Retail Branding Project (0.5 credit) | |
| Choose one expansion studio from the list provided below. | 0.5 |
|
| Expansion Studio Courses (subject to being offered): | ||
| GDES 3B38 | Ambient Experience Design | |
| GDES 4B09 | Animated Illustration | |
| GDES 3B10 | Art of Presentation | |
| GDES 3B82 | Book Illustration | |
|
Compelling Experience Design
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Editorial & Publication Design: The Book
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| GDES 3B40 | Exploration, Insight and Foresight in Design (SEM) | |
| GDES 3B70 | Game Design: Conceptual And Visual Approaches | |
| GDES 3B71 | Game Design: Digital Development | |
| GDES 3B11 | Graphic Narrative, Animation & Motion | |
| GDES 3B06 | Guerrilla Entrepreneurship | |
|
Hip Hop & Convergence Culture (SEM)
|
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| GDES 3B48 | Illustrative Activism | |
| GDES 2B04 | Information Visualization 1 (SEM) | |
|
Interactive Media Design: Integrating Web Technologies
|
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| GDES 4B03 | Internship (offered in summer) | |
| GDES 3B32 | Kinetic Typography & Animated Communication | |
| GDES 3B04 | Packaging Design 1 | |
| GDES 3B31 | Packaging Design 2 | |
| GDES 4B06 | Professional Practice for Graphic Designers | |
| GDES 3B09 |
Strategic Brand Development 1: Organizational Branding
|
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| GDES 3B42 | Strategic Brand Development 2: Product Branding |
|
| GDES 3B54 | Think Tank 2: Consideration (SEM) | |
| GDES 4B08 | Think Tank 3: Action (SEM) | |
| GDES 3B03 | Typeface Design 1 | |
| GDES 3B30 | Typeface Design 2 (not offered 2014/2015) |
|
| GDES 3B56 | Universal Design (not offered 2014/2015) |
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| GDES 3B59 | Urban Design Ecology (SEM) (not offered 2014/2015) |
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| DIGF 3B01 | Networked Communities and Environments (SEM) | |
| GDES 3B08 | Wayfinding/Information Systems 1 | |
| or |
Relevant, out of program, course - subject to approval - maximum 1.0 credit. Contact Program Assistant Sandra Barnes for approvals/equivalencies, prior to commencement of class.
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| Recommended liberal studies courses (subject to being offered): | ||
| ENGL 2B01 | Introduction to Creative Writing (LST) | |
| HUMN 2B16 | Twentieth Century Ideas (LST) | |
| HUMN 3B01 | Reading Popular Culture (LST) | |
| VISM 2B41 | Media, Messages and the Cultural Landscape: Introduction to Communication (LST) | |
| |
|
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| SOSC 3B02 | Material Culture and Consumer Society (LST) | |
| SOSC 3B05 | Social Psychology and Consumer Behaviour (LST) | |
| VISD 2B01 | History of Modern Design (LST) | |
| VISA 2B07 | History of Modern Art (LST) | |
| VISD 2B38 | Contemporary Design Theories and Practices (LST) | |
| VISD 2B39 | Graphic Design History in the Twentieth Century (LST) | |
| VISA 3B05 | Dada and Surrealism (LST) | |
| VISD 3B21 | Illustration and the Rise of Popular Culture (LST) | |
| Please visit Faculty of Liberal Arts & Sciences course listing for a full selection of liberal studies courses. | ||
Last Modified:6/5/2014 10:48:54 AM