Ontario College of Art & Design

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A hybrid minor in Communication Design provides students with a broad overview of the impact that Advertising, Graphic Design and Illustration can have in the context of cultural and social issues. It also introduces them to the skills required to create intelligent and compelling communications. While developing an awareness of the current issues and trends that affect these practices, students will also engage in visual problem-solving exercises and projects.

Note: Students in this Major or Minor Program Area are included in the Laptop Program, and are required to pay the associated fees for software and support. Click http://www.ocad.ca/laptopprogram for further info regarding the Laptop Program. Click http://www.ocad.ca/students/financial_matters/tuition_fees/laptop_program_fees.htm for info regarding Laptop Program Fees.


Choose two:  1.5
ADVR 2K01 Advertising Concept 1
GRPH 2K01 Graphic Design 1 
ILLU 2K01 Illustration 1

Choose one:
ADVR 2K02 Advertising Concept 2 (with prerequisite)
GRPH 2K02 Graphic Design 2 (with prerequisite)
ILLU 2K02 Illustration 2 (with prerequisite)

Upon completion of the above, choose one from selection A and one from selection B
OR two from selection B:

1 or 1.25 or 1.5


ADVR 3B02 + ADVR 3B03

Advertising Concept 3 + Time-Based/Transmedia Narrative (with prerequisite) (formerly ADVR 3K01 Advertising Concept 3)

GRPH 3K01 Graphic Design 3 (with prerequisite)
ILLU 3K01 Illustration 3 (with prerequisite)
GDES 4B03 Internship (appropriate to Minor)

GDES 3B10 Art of Presentation
GDES 3B02 Editorial & Publication Design 1
GDES 3B22 Editorial & Publication Design 2
GDES 4B02 Editorial & Publication Design 3
GDES 3B48 Illustrative Activism
GDES 3B07 Interactive Communication: Smart Screens
GDES 3B27 Interactive Communication: Clever Devices 
GDES 3B53 Interactive Communication: Beyond the Screen
GDES 3B11 Graphic Narrative, Animation & Motion (formerly Motion Graphics 1)
GDES 3B32 Kinetic Typography & Animated Communication (formerly Motion Graphics 2)
GDES 3B04 Packaging Design 1
GDES 3B31 Packaging Design 2
GDES 3B82 Book Illustration
GDES 3B09 Strategic Brand Development 1
GDES 3B42 Strategic Brand Development 2
GDES 3B54 Think Tank 2: Consideration (SEM)
GDES 3B03 Typeface Design 1
GDES 3B30 Typeface Design 2
GDES 3B08 Wayfinding/Information Systems 1

Choose one:
VISD 2B36 History and Evolution of Typography (LST)
VISD 3B38 Advertising and the Art of Persuasion (LST)
VISD 2B39 Graphic Design History in the 20th Century (LST)
VISD 3B21 Illustration and the Rise of Popular Culture (LST)

Total 3.75 or 4.0 or 4.25

Last Modified:1/24/2012 12:57:29 PM