COURSE CALENDARS

GRADUATE STUDIES

Advertising (EMDes)
ADVR 6A01
Strategy I: Strategy & Consumer Insights
ADVR 6A03 Problem Solving Systems I: Agency Approaches
ADVR 6A07 Analysis of Modern Global Advertising
ADVR 6A08 Communicating with Short Films (time change 2011-08-10)
ADVR 6A09 Inventive Thinking and New Products (time change 2011-08-10)
ADVR 6A10 Presenting like a Master
ADVR 6B01 Business Ethics & Sustainability

Contemporary Art, Design and New Media Art Histories (MA)
ARTH 6B10
MRP/Thesis Proposal Writing
ARTH 6D01 Major Research Paper Writing

Criticism and Curatorial Practice (MFA)
CRCP 6B04 Thesis Proposal
CRCP 6E01 Thesis: Exhibition & Critical Essay (added 2011-04-26)
CRCP 6E02 Thesis: Criticism Thesis (added 2011-04-26)

Interdisciplinary Master's in Art, Media and Design (MA, MDes, MFA)
IAMD 6B09 Thesis Proposal, Research And Colloquium
IAMD 6E01 Thesis: MFA or MDES (added 2011-04-26)
IAMD 6E02 Thesis: MA (added 2011-04-26)

Inclusive Design (MDes)
INCD 6B01 Unlearning and Questioning (added 2011-06-29)

Strategic Foresight and Innovation (MDes)
SFIN 6E01
Major Project

ADVR 6A01
Strategy I: Strategy & Consumer Insights
1.5 Credit-hours | Seminar
Duration 3:
August 15 - August 20, Monday – Thursday & Saturday, 08:30-12:30
Instructor: TBA

Strategy is the foundation for sound business execution. In the marketing and communications business, professionals must understand how business strategy translates into marketing, communication, and brand strategy. This course focuses on how to interpret and develop consumer insights through research and analysis. Students design research plans and methodologies and apply the consumer insights to develop communication strategies and briefing documents. The class will also concentrate on how to formulate a consumer-oriented marketing strategy. Students use case studies to develop strategies for analyzing business problems and opportunities. Students apply these strategies in class projects in designing marketing communication plans and brand strategies. Consumer insights are the foundation for relevant and meaningful marketing strategies and communication briefs. Marketing professionals need to have a deep understanding of consumer behavior to direct marketing campaigns with impact.

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ADVR 6A03
Problem Solving Systems I: Agency Approaches
1.5 Credit-hours | Seminar
Duration 4:
August 22 - August 27, Monday – Thursday & Saturday, 08:30-12:30
Instructor: TBA

This class will explore the pertinent theory, history, and application of advertising processes with an emphasis on creative problem solving. In addition to reading, lectures and studio projects, students will have a number of live case history presentations by leading advertising professionals and analyze each agency’s particular system for creative problem solving. In addition, students will work as teams on a group project that will be presented on the last class day. This course will lay the foundation for Problem Solving Systems ll and the professors from both courses will evaluate the final project.

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ADVR 6A07
Analysis of Modern Global Advertising
1.5 Credit-hours | Seminar
Duration 3:
August 15 - August 20, Monday – Thursday & Saturday, 08:30-12:30
Instructor: TBA

With the pressure on most agencies to get the work out, many agencies and the people within them have little time to study and keep up with the latest national trends in advertising much less the latest global trends. This course will help students acquire the skills and the resources to track and analyze innovations in global advertising and to create and deploy a predictive model that can be used routinely to raise the bar in the creation and development of their own advertising campaigns.

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ADVR 6A08
Communicating with Short Films
1.5 Credit-hours | Seminar
Duration 4:
August 22 - August 27, Monday – Thursday & Saturday, 13:30-17:30 (time change 2011-08-10)
Instructor: TBA
Prerequisite: 33.0 credit-hours, including all year 1 and year 2 summer residency requirements

Building on the study of the various ways in which to reach today’s target audience, the short film genre—made famous by BMW-- clearly offers advertisers a dramatic and refreshing way to reach the target audience through web and cinema advertising along with new media as they become available. This course will analyze and study the short film genre to help inform advertisers of its enormous potential for innovative advertising campaigns.

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ADVR 6A09
Inventive Thinking and New Products
1.5 Credit-hours | Seminar
Duration 4:
August 22 - August 27, Monday – Thursday & Saturday, 08:30-12:30 (time change 2011-08-10)
Instructor: TBA
Prerequisite: 33.0 credit-hours, including all year 1 and year 2 summer residency requirements

As in the other courses in the curriculum, this course requires students to think beyond the traditional ways of problem solving as it applies to new products. In the world of advertising and marketing, clients usually invent new products and then take their ideas to advertising agencies that introduce the new product through the appropriate media advertising campaign. In this class, students will work in teams of writer, art director, planner and client, analyze a particular product category, and invent a new product or line extension in that category as a working creative team that benefits from the perspective of each team member. Students will be required to write a strategy statement, name the product and make a formal presentation of the final concept at the last class meeting.

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ADVR 6A10
Presenting like a Master
1.5 Credit-hours | Seminar
Duration 3:
August 15 - August 20, Monday – Thursday & Saturday, 13:30-17:30
Instructor: TBA
Prerequisite: 33.0 credit-hours, including all year 1 and year 2 summer residency requirements

In this course, students take all the things they have learned in previous courses and learn how to more effectively present and sell their ideas to a critical audience including the creative director, the head of account management and the client. A lot of great advertising concepts never get produced because the agency is not able to sell the ideas to the client. In this class students will study the various components that make for great presentations including the personal performances of the “actors” involved in the presentation, the logic and the quality of the writing, and the appropriate use of audio/video to enhance their presentations. A major focus will be recognizing how to put the right team members in the right roles. Student presentations will be video taped for critique.

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ADVR 6B01
Business Ethics & Sustainability
3.0 Credit-hours | Seminar
Duration 2:
August 15 - August 27, Monday – Thursday & Saturday, 14:30-17:30
Instructor: TBA

As future leaders in the advertising industry, students need to think about some of the large social, ethical and economic issues that influence everyday decisions in the business world. The class will focus on a number of famous cases in business ethics. In addition, attention will be paid to the particular responsibility advertisers have to promote socially responsible programs having to do with sustainability. Global drivers such as climate, environment, population growth, and social inequity are redefining the competitive landscape and are demanding higher levels of attention, transparency and social responsibility from corporate entities. Students will learn the importance of this kind of thinking to their role as leaders in tomorrow’s industry.

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ARTH 6B10
MRP/Thesis Proposal Writing
3.0 Credit-hours | Seminar
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 18.0 credit-hours, including all year one fall semester and winter semester requirements

Under the guidance of the Principal Supervisor, students will work on and complete their proposals for a major research paper or thesis.

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ARTH 6D01
Major Research Paper
9.0 Credit-hours | Seminar
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 33.0 credit-hours, including all year one requirements and year 2 fall semester and winter semester requirements

Under the guidance of the Principal Advisor, students will work on and complete their major research paper.

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CRCP 6B04
Thesis Proposal
3.0 Credit-hours | Seminar
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 24.0 credit-hours, including all year one fall semester and winter semester requirements

This course will support the research and formulation of thesis proposals and finalize the direction of students into either the Criticism or the Curatorial stream. Thesis proposals are formulated over the summer term in consultation with the student's Principal Advisor, and are due Sept 1Street Once they have determined their stream, students will clarify their thesis topic, research questions, objectives, theoretical frameworks and methodologies. If students are developing a Thesis Exhibition they will also begin to work on developing the context, budget and location of their Thesis exhibition plans. The evaluation for the course will focus on the final approval of thesis proposal and will be a pass/fail evaluation. 

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CRCP 6E01 (added 2011-04-26)
Thesis: Exhibition & Critical Essay
12 Credit-hours
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 45.0 credit-hours, including all year one requirements and year 2 fall semester and winter semester requirements

Students in the curatorial stream will be required to conceptualize and curate a public project and write a curatorial essay, which should be of publishable quality, and complete an internal exhibition report. The curatorial project may be in the form of an exhibition, a public installation, a public event, a performance, a website, etc. In addition, students may wish to produce a catalogue which includes the curatorial essay, list of works, illustrations, etc. to accompany the curatorial project. 

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CRCP 6E02 (added 2011-04-26)
Thesis: Criticism Thesis
12 Credit-hours
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 45.0 credit-hours, including all year one requirements and year 2 fall semester and winter semester requirements

Students in the criticism stream will produce a criticism thesis in the form of one long sustained essay with chapters on a particular subject, or three shorter essays on a theme of a similar combined length. The essay/s should include a critical literature overview, a chapter on methodology and a bibliography. The criticism essay/s should demonstrate sustained research and critical argument, as well as an awareness of the larger field of critical inquiry. The essay/s should indicate some level of primary research and investigation either through interviews, exhibition visits, site visits, studio visits, etc. The critical essay/s can focus on art, design or media criticism as a subject in its own right or as a critical analysis of an art object, design object, event, performance, website, etc.

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IAMD 6B09
Thesis Proposal, Research And Colloquium
3.0 Credit-hours | Seminar
Duration 1:
May 16 - August 12, Tuesday, 18:30-21:30
Instructor: TBA
Prerequisite: 27.0 credit-hours, including all year one fall semester and winter semester requirements

This course will support the research process and formulation of thesis proposals and thesis colloquia presentations. Thesis proposals are formulated over the summer term in consultation with the student's Principal Advisor, and are due Sept 1st. The Autumn Colloquium serves as a milestone for clarification of thesis background, research questions, objectives,theoretical frameworks and methodologies. Workshop meetings and discussions over the summer and fall will culminate in two distinct outcomes: the Thesis Proposal and the Thesis Colloquia Presentation. A discussion of the Colloquia presentations will give students an opportunity to reflect upon the experience and its affect on their thesis work, and will provide appropriate strategies for addressing the thesis project as it progresses.  

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IAMD 6E01 (added 2011-04-26)
Thesis: MFA or MDES
12 Credit-hours
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 45.0 credit-hours, including all year one requirements and year 2 fall semester and winter semester requirements

This is the culminating work of the Interdisciplinary Master’s Program in Art, Media and Design. The Master’s thesis for the MFA or MDes is comprised of two important components. The central component is a body of visual work that clearly demonstrates the student’s advanced ability to integrate elements of two disciplines toward the achievement of a stated goal or solution. The supporting paper or written thesis a) elaborates in some depth the theoretical underpinnings of the project; b) articulates clearly and lucidly the objectives (problem to be solved) and the process undertaken (including false starts, unproductive tangents, and lessons learned); and c) explains in detail the end result or creative solution. 

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IAMD 6E02 (added 2011-04-26)
Thesis: MA
12 Credit-hours
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 45.0 credit-hours, including all year one requirements and year 2 fall semester and winter semester requirements

This is the culminating work of the Interdisciplinary Master’s Program in Art, Media and Design. The Master’s thesis for the MA degree comprises the same two important elements as for the MFA or MDes degrees, but in reverse order of importance. The central element of the MA thesis is the written thesis that demonstrates substantial research and explication of an original creative idea or solution. The thesis is based on a strong, well-articulated theoretical perspective or methodology that highlights the interdisciplinary of the project (this should also include some discussion of the process involved in developing the critical framework or methodology, challenges and benefits). An original creative work accompanies and supports or illustrates the written thesis.

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INCD 6B01 (added 2011-06-29)
Unlearning and Questioning
3.0 Credit-hours 
Duration 5:
August 8 - August 21
Instructor: TBA

This resident intensive will orient incoming students to the intellectual framing and approach to be employed in the Inclusive Design program. Students will: engage in critical analysis of prior learning and established assumptions regarding foundational knowledge and skills in design, development, policy, education, assessment, research and evaluation; critically examine explicit and implicit values and assumptions; practice educational engagement that encourages divergent thinking, constructive critique and attention to the full range of human diversity through a variety of learning experiences; engage in collaborative projects that develop inclusive practices and provide opportunities to reflect on common conventions that support or undermine inclusion and inclusive design; and meet mentors within a number of stakeholder groups.

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SFIN 6E01
Major Project
12.0 Credit-hours | Seminar
Duration 1:
May 16 - August 12
Instructor: TBA
Prerequisite: 33.0 credit-hours, including all year one requirements and year 2 fall semester and winter semester requirements

This is the culminating work of the Master of Design in Strategic Foresight and Innovation. It synthesizes the knowledge and skills learned throughout the program and applies them in the development of a major project. In both cases students will develop innovative and anticipatory solutions and implementation strategies for defined dilemmas in the private, public or voluntary sectors. Students are encouraged to find real world projects and partners and may elect to work in teams or individually. A major project will comprise the identification and in-depth study of a significant issue, a framing of the problem, an articulated opportunity, a well-developed solution, an impact analysis, and a detailed implementation strategy. Their creative insights and innovative solutions will anticipate mid to long-term needs and will be presented in the form of strategic roadmaps, communications programs, products and services, or policy frameworks. Much of the research and proposed solutions will be presented in visual form with supporting written documentation.

Last Modified:1/24/2012 12:57:32 PM



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