| ADVR 4A02 Interactive Space/Alternative Media 0.25 Credit(s) Studio |
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| This course provides students access to industry leaders in interactive/web space as it relates to advertising and marketing. As an increasingly important part of the integrated marketing mix, interactive and web-based communication is becoming part of many effective campaigns. This course provides guidance on best-practices, recent innovation and the opportunity these new media offer advertisers. Through lectures, practical projects and demonstrations, students become more familiar with the rationale and strategy behind the use of interactive communication. |
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| Course was last updated June 25, 2007 - 12:37 PM | |