| ADVR 2K02 Advertising Concept 2 0.75 Credit(s) Studio |
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| Prerequisite: ADVR 2K01 Advertising Concept 1 (minimum grade of 60%) |
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| Corequisite: Mandatory laptop workshop (2hrs per week) |
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| This course introduces students to the subject of branding and an understanding of what consumers will respond to. Case-study analysis will deepen their comprehension of how to reach a specific audience. Students will study and research brand positioning, strategy development, idea/image creation and the development of innovative and effective advertising solutions. Project assignments will address a variety of media, including newspaper, magazine, poster, broadcast, and the Internet. Issues of art director/client responsibility, ethics and legal requirements will be discussed. A high degree of responsibility is placed on students to inquire, create, execute and present their work. The course will be delivered using lectures, in-class discussions and one-on-one consultations and critiques. All studio-based assignments require research and presentations that include verbal, written and visual components. Project assignments of varying lengths and complexity address the issues and help students refine their communication skills. |
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| Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 3. |
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| Course was last updated March 11, 2009 - 1:17 PM | |