| ADVR 2A04 Advertising Strategy 0.25 Credit(s) Studio |
|
| Strategy is at the very foundation of the best advertising and communication. This essential course introduces students to the fundamental structure of a brand strategy and to the writing of an advertising brief. Students are introduced to the terminology and effective construction of a brand strategy which supports the development of thorough, well-written and actionable communication strategies and briefs. Included in the course would be a review of the critical thinking that identifies key business issues and customer insights and the development of communication objectives and main message proposition. |
|
| Course was last updated November 22, 2006 - 3:27 PM | |