| ADVR 2B08 Advertising Concept 2 0.50 Credit(s) Studio |
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| Prerequisite: ADVR 2B01 Advertising Concept 1 (minimum grade of 60%) and 2.0 first-year studio credits and 1.0 first-year liberal studies credits required for program. |
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| This studio course introduces students to the subject of branding and an understanding of how consumers will respond. Case-studies and strategic frameworks will deepen their understanding and ability to reach a defined audience. Students will study and research brand positioning, sustainable brand strategies and the development of innovative brand advertising. Project assignments incorporate traditional mass media and the digital space and will require a high level of craft in execution. Issues of Agency/Client responsibility, ethics and legal will be discussed. Classes include, lectures, personal consultations and critiques. All assignments require verbal and written presentations and vary in length and complexity. |
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| Anti-requisite: Students who have taken ADVR 2K02 Advertising Concept 2 may not take this course for further credit. |
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| Conditions: ADVR 2B08 requires a minimum pass grade of 60%. |
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| Course was last updated July 22, 2014 - 3:32 PM | |