| ADVR 4B08 Retail Branding Project 0.50 Credit(s) Studio |
|
| In addition to the Advertising Thesis Project, students are expected to complete a major project which would include corporate branding (re-branding), visualization of the brand in the physical environment including overall space layout, appropriate materials/colour choices, fixtures, labeling, signage and/or interior wayfinding, plus an integrated marketing campaign which would include as a minimum, up to 6 media choices and executions for all. Colour, structure and design are explored for their optimal effectiveness, resulting in a full single-voice identity program. A concluding presentation and rationale is required. |
|
| Course was last updated June 23, 2008 - 9:29 AM | |