| ADVR 4K02 Advertising Thesis Project 2 0.75 Credit(s) Studio |
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| Prerequisite: ADVR 4K01 Advertising Thesis Project 1 (minimum grade of 60%) |
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| Corequisite: ADVR 4A01 Writing/Documentation for Advertising ADVR 4K02 Advertising Thesis Project 2 - Speaker Series |
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| The second and final semester of Advertising Thesis Project 2 requires students to apply the results of their research in a comprehensive Integrated Marketing Communications campaign. The campaign content is reviewed by a panel in the early portion of the semester, providing students with faculty support and direction in the advancement of their study. Students must report weekly to faculty during the semester and, as a conclusion, present their full campaign in a "Master Class" format and be reviewed by a senior practitioner from the advertising agency community. Students are also required to provide a full document of their campaign and a reflective paper. |
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| Notes: Students must register in the same SECTION for both ADVR 4K01 and ADVR 4K02 to allow for continuity within the class. There is a speaker series attached to this course. |
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| Conditions: Students must achieve a minimum grade of 60% in this course as a condition for graduating. |
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| Course was last updated June 23, 2008 - 9:26 AM | |