| ADVR 3B05 Advertising Typography / Narration 0.50 Credit(s) Studio |
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| Prerequisite: ADVR 2B07 Advertising Typography 1 or ADVR 2B07 Advertising Typography / Commentary, and 8.0 credits, including all first-year requirements (5.0 credits) |
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| In this studio course, students will fully develop the visual style of a brands narrative through the use of typography across multiple communications platforms; from the printed page to the digital screen. As the extension of the course Advertising Typography / Commentary, projects will continue to build on theory in form and function, the reader, and visual brand essence, but will go further into fully exploring the brand narrative and the significant role that typography plays in creating it. Course content will be delivered using computer-assisted lectures, in-class discussions, critiques and professional level printed and digital presentations. |
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| Anti-requisite: Students who have taken ADVR 3B05 Typography 2 may not take this course for further credit. |
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| Course was last updated July 22, 2014 - 12:36 PM | |