| ADVR 3K01 Advertising Concept 3 0.75 Credit(s) Studio |
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| Prerequisite: ADVR 2K02 Advertising Concept 2 (minimum grade of 60%) |
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| Applied strategy results in the more effective positioning of products and services. Through the further development of students' skill sets and by expanding the number of media for which they will create emphasis continues to be placed on concept development, strategic accuracy and execution. The use of the integrated marketing communications model also expands student appreciation for and understanding of new media choices such as guerrilla promotion, web advertising and in-office elevator media in addition to the traditional print and broadcast vehicles. Students are expected to work effectively on their own and in team assignments. Emphasis continues to be placed on concept development and strategic accuracy. |
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| Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 4. |
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| Course was last updated July 2, 2007 - 12:29 AM | |