| ADVR 3K01 Advertising Concept 3 0.75 Credit(s) Studio |
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| Prerequisite: ADVR 2K02 Advertising Concept 2 (minimum grade of 60%) |
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| This course further develops student skills by expanding their experience and practice with new types of media. Students apply strategic strengths and expand their experience working with the promotion of products and services. An understanding of modern global advertising and the role and usage of Integrated Marketing Communication expands the student’s appreciation for and understanding of new media choices in addition to the conventional print and broadcast media. Students are expected to work effectively on their own and in team assignments to create advertising campaigns. Emphasis continues to be placed on concept development and strategic accuracy. |
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| Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 4. |
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| Course was last updated May 26, 2009 - 11:55 AM | |