ADVR 3A01 TV/Time-Based Media 0.25 Credit(s) Studio |
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This course introduces students to the subject of storytelling and the construction of a narrative structure in their advertising work. Students gain an understanding of TV/time-based media, including the creation of scripts, their refinement and pre-production requirements. As well students are introduced to professional techniques that will support the execution of their advertising concepts. Projects will include television commercials, time-based web media and other media currently used in conjunction and present in modern global advertising. |
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Course was last updated May 26, 2009 - 11:52 AM |