| VISC 3B38 Advertising and the Art of Persuasion 0.50 Credit(s) Academic Course |
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| Prerequisite: 1.0 Liberal Studies credit at the 200 level, including 0.5 VISC credit. |
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| This course traces the evolution of the advertising profession as a form of communication from the origins of book and magazine sales and broadside posters of the 1800s to the emergence of the "full service" agency in the 1900s. Through an examination of advertising as an economic, moral and cultural force, we look at the role of the mass media, stereotyping and the culture of consumption in the Canadian and international contexts. Students study the early origins of the ad agency, as well as such advertising legends as Benton and Bowles, Leo Burnett, Saatchi and Saatchi, and Judy Wells. |
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| Notes: Priority Registration for Advertising majors. Students who previously took ACAD 3B38 may not take this course for further credit. |
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| Course was last updated June 19, 2007 - 4:09 PM | |