| BUSI 2B01 Introduction to Business 0.50 Credit(s) Studio/Seminar |
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| Prerequisite: 3.0 credits of first-year studio and 1.0 credit of first-year liberal studies, including the first year writing course with a minimum passing grade of 60%, and an overall average of 60%. |
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| This course will introduce students to the role of the manager and business in society. It will discuss Canadian and global trends and issues – political, economic, technological, ethical – that affect the business enterprise, and establish the fundamentals of modern business and organizational management. Working with case studies, students will build upon the basics of revenue, profits, contribution and costs, and integrate advanced aspects of business models, innovation, competitive advantage, core competence and strategic analysis. |
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| Course was last updated June 14, 2011 - 3:19 PM | |