| ADVR 3B03 Advertising Concept 3/Community 0.50 Credit(s) Studio |
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| Prerequisite: ADVR 2B08 Advertising Concept 2 (minimum grade of 60%) or ADVR 2K02 Advertising Concept 2 (minimum grade of 60%) and 9.0 credits, including all first-year requirements (5.0 credits) |
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| Corequisite: ADVR 3B02 Advertising Concept 3/Consumption |
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| This course continues the study of the trans-media narrative and introduces the subject of storytelling and the construction of a narrative structure as students gain an understanding of time-based media across a number of traditional and emerging platforms. Instruction includes the creation of scripts, their refinement and pre-production requirements. As well, students are introduced to professional techniques that will support the execution of their advertising concepts. Projects will include television commercials, time-based web media and other media currently used in conjunction with modern global advertising. |
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| Anti-requisite: ADVR 3B02 Advertising Concept 3 and ADVR 3B03 Time-Based/Transmedia Narrative or ADVR 3K01 Advertising Concept 3 and ADVR 3A01 TV/Time-Based Media |
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| Conditions: Requires a minimum grade of 60% to advance to Advertising Concept 4/Convergence. |
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| Course was last updated June 5, 2012 - 5:19 PM | |