| ADVR 3B03 Time-Based/Transmedia Narrative 0.50 Credit(s) Studio |
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| Prerequisite: ADVR 2K02 Advertising Concept 2 (minimum grade of 60%) |
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| Corequisite: ADVR 3B02 Advertising Concept 3 |
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| This course continues the study of transmedia narrative and introduces the subject of storytelling and the construction of a narrative structure as students gain an understanding of time-based media across a number of traditional and emerging platforms. Instruction includes the creation of scripts, their refinement and pre-production requirements. As well, students are introduced to professional techniques that will support the execution of their advertising concepts. Projects will include television commercials, time-based web media and other media currently used in conjunction with modern global advertising. |
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| Anti-requisite: ADVR 3K01 Advertising Concept 3 and 3A01 TV/Time-Based Media |
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| Conditions: Requires a minimum grade of 60% to advance to ADVR 3K02 Advertising Concept 4. |
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| Course was last updated June 8, 2010 - 8:05 PM | |