| ADVR 2B01 Advertising Concept 1 0.50 Credit(s) Studio |
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| Prerequisite: GDES 1B18 Communication Design 2 (minimum grade of 60%) or GDES 1B27 Graphic Communication (minimum grade of 60%) and 2.0 first-year studio credits and 1.0 first-year liberal studies credits required for program. |
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| In this introductory studio course, students will begin to understand issues of communication in the context of contemporary advertising. Through case studies and assignments, students learn the importance of assessing, and responding to, consumer needs in the development of creative and effective advertising. Strong emphasis is placed on concept development and students are introduced to the importance of marketing communication. Typical assignments will include newspaper, outdoor, magazine and other media projects that utilize layout, typographic and photographic skills. Course delivery includes lectures, one-on-one consultations and in-class critiques. All assignments require verbal and written presentations that include research and visual components. |
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| Anti-requisite: Students who have taken ADVR 2K01 Advertising Concept 1 may not take this course for further credit. |
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| Conditions: ADVR 2B01 requires a minimum pass grade of 60%. |
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| Course was last updated July 22, 2014 - 3:32 PM | |