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GRAPHIC DESIGN

Communication Design Programs

Advertising, Graphic Design, Illustration

In our complex world of expanding digital information, the need for effective communication has never been greater. Communicating information and ideas through insightful and compelling words and images is the primary focus of the Advertising, Graphic Design and Illustration programs.

Our faculty consists of many of Canada’s foremost practising communication design professionals, who bring current practiced-based studio standards into the classroom.

A structured curriculum ensures the development of advertising, graphic design and illustration skills to support design studio work, where precise and astute strategies, innovative concepts and captivating visuals are realized.

Proficiency in English comprehension and communication is critical in all areas of study in the communications disciplines. Students with less than adequate skills in this area are encouraged to supplement their program with assistance offered through the Writing & Learning Centre.

Please refer to the Design Programs: Introduction.

Graphic Design

This communication design program provides students with essential two-dimensional, three-dimensional and four-dimensional knowledge and skills required to create intelligent, compelling and effective visual communication. OCAD U’s Graphic Design Program has a strong focus on conceptual design thinking. Graphic designers are currently working in diverse industries to enhance and shape our visual environments and communication media. By engaging students in problem recognition and creative problem solving, our program goal is to enable students to create graphically effective, principled solutions that are conceptually strong, engaging, visually dynamic and appropriate to the many types of problems and graphic tasks they will be challenged to solve in their chosen career. Students will be introduced to the impact graphic design can have in context to local commerce, complex global economies, design for humanity, diverse cultures and our engagement with ever-changing societies.

In this program, students will be introduced to the fundamentals, aesthetics and design rigor essential to branding, communication design, packaging, editorial design, wayfinding, photography, book design, motion graphics, multimedia, web applications, systems design and strategic design thinking. Students have the opportunity to take studio courses in specific areas of interest such as: branding, editorial & publication design, guerrilla entrepreneurship, interactive communication, motion graphics, packaging design, typeface design, think tank, wayfinding/information systems, design process, typography, business, graphic production, and graphic image making.

Unique to OCAD U, students are encouraged to take diverse, interdisciplinary, general design courses with students from Industrial Design, Environmental Design and Material Art & Design to broaden their design knowledge. Of particular note are our Think Tank courses, where students from each discipline come together to engage with design issues and problems that challenge each student, in the class, to bring their individual program expertise to entire group.

Working closely with a faculty mainly composed of practising graphic designers, design and academic theorists, as well as visiting design professionals, students complete projects that cover a wide range of issues and applications. Students are introduced to the necessary principles of business and entrepreneurship to be successful in the field of design. In their final year, students develop a focused, year-long core design and research-based project or design thesis reflecting their personal interest and values.  


Graphic Design Major Program Guide

All Faculty of Design programs are developed as semester groupings of related courses. In order to be best prepared to meet course expectations, students are normally required to complete all core courses in one semester before carrying on to courses in the next semester.

To meet graduation requirements, students must attain an overall average of 65% or higher for all designated core courses. After the first semester of first year, the minimum pass grade for core courses is 60%.

Note: Students in this Major or Minor Program Area are included in the Laptop Program, and are required to pay the associated fees for software and support.

All students should refer to the Faculty of Liberal Arts & Sciences for an outline of the liberal studies degree requirements.

 

COURSE CODE COURSE NAME CREDIT

100 LEVEL: FALL SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES.

GDES 1B09 Communication Design 1 (core) 0.5
GDES 1B16 Colour in Context 0.5

(If English is not your first language, consider enrolling in English Language Pathway, a special offering attached to GDES 1B16 for ESL students in First Year Design.)

GDES 1B17 Typography 1 0.5
GDES 1B10 Drawing Visualization 0.5

Must take LBST 1B04 (and one of LBST 1B11 or LBST 1B12 if you don't take one in the winter)
LBST 1B04 Global Visual and Material Culture: Beginnings to 1800 (LST) 0.5



LBST 1B11 The Essay and the Argument: Mechanics (LST) (available fall or winter) 0.5
or LBST 1B12 The Essay and the Argument: ESL (English as a Second Language) (LST)  (available fall only)



100 LEVEL: WINTER SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES.

GDES 1B18 Communication Design 2 (core) 0.5
GDES 1B19 Photography for Communication 0.5
GDES 1B20 Drawing: Translation 0.5



Must take LBST 1B05 (and one of LBST 1B11 or LBST 1B12 if you didn't take one in the fall)
LBST 1B05

Global Visual and Material Culture: 1800 to the Present (LST)

0.5



LBST 1B11 The Essay and the Argument: Mechanics (LST) (available fall or winter) 0.5
or LBST 1B12 The Essay and the Argument: ESL (English as a Second Language) (LST) (available fall only)

200 LEVEL: FALL SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES.

VISD 2B36 History and Evolution of Typography (LST) 0.5
See Faculty of Liberal Arts & Sciences  Choose one liberal studies course (see recommended list and links at the end of this document)   0.5
GRPH 2B08 Graphic Design 1 (core) 0.5
GRPH 2B06 Typography 2: Structures 0.5
GRPH 2B04 Communication: Time, Motion, Media 0.5


           

200 LEVEL: WINTER SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. 

VISD 2B39 Graphic Design History in the Twentieth Century (LST) 0.5
GDES 2B03 Think Tank 1: Awareness (SEM) 0.5
GRPH 2B09 Graphic Design 2 (core) 0.5
GRPH 2B10 Typography 3: Advanced Structures 0.5
GRPH 2B07 Communication: Surface, Object, Space 0.5

300 LEVEL: FALL SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES.

See Faculty of Liberal Arts & Sciences 

Choose one liberal studies course (see recommended list and links at the end of this document)

0.5
GRPH 3B18 Graphic Design 3 (core) 0.5
GRPH 3B21 Advanced Typography 0.5
GRPH 3B20 Research Methodologies for Graphic Design (SEM) 0.5
Choose one expansion studio from the list provided at the end of this document. 0.5

300 LEVEL: WINTER SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES.

See Faculty of Liberal Arts & Sciences

Choose one liberal studies course (see recommended list and links at the end of this document)

0.5
GRPH 3B19 Graphic Design 4 (core) 0.5
GRPH 3B16 Experimental Typography 0.5
Choose two expansion studios from the list provided at the end of this document. 1.0

400 LEVEL: FALL SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING ADVANCEMENT TO FUTURE COURSES. 

See Faculty of Liberal Arts & Sciences

Choose one liberal studies course (see recommended list and links at the end of this document)

0.5
GRPH 4B17 Advanced Typography 5  0.5
Choose one:
1.0
GRPH 4C04 Graphic Design Thesis 1 (core)
or GRPH 4C02 Graphic Design 5 (core)
Choose one expansion studio from the list provided at the end of this document. 0.5

400 LEVEL: WINTER SEMESTER

PLEASE PAY CLOSE ATTENTION TO COURSE DESCRIPTIONS FOR SPECIFIC CONDITIONS REGARDING GRADUATION REQUIREMENTS.

See Faculty of Liberal Arts & Sciences 

Choose one liberal studies course (see recommended list and links at the end of this document)

0.5
Choose one:
1.0
GRPH 4C05 Graphic Design Thesis 2 (core)
or GRPH 4C03 Graphic Design 6 (core)
Choose one:
0.5
GDES 4B06 Professional Practice for Graphic Designers (SEM)
or GRPH 4B09 Production Processes in Graphic Design (SEM)
Choose one expansion studio from the list provided below. 0.5
Expansion Studio Courses (subject to being offered):
GDES 3B10 Art of Presentation
GDES 3B82 Book Illustration
GDES 3B13 Compelling User Experience 1
GDES 3B68 Design (As) Research (SEM)
GDES 3B20 Design with Technology 1  
GDES 3B78 Design with Technology 2  
GDES 3B02 Editorial & Publication Design 1
GDES 3B22 Editorial & Publication Design 2
GDES 4B02 Editorial & Publication Design 3
GDES 3B40 Exploration, Insight and Foresight in Design (SEM)
GDES 3B70 Game Design: Conceptual and Visual Approaches
GDES 3B71 Game Design: Digital Development
GDES 3B11 Graphic Narrative, Animation & Motion
GDES 3B06 Guerrilla Entrepreneurship
GDES 3B48 Illustrative Activism
GDES 2B04 Information Visualization 1
GDES 3B53 Interactive Communication: Beyond the Screen (not offered 2013/2014)
GDES 3B27 Interactive Communication: Clever Devices
GDES 3B07 Interactive Communication: Smart Screens
GDES 3B32 Kinetic Typography & Animated Communication
GDES 3B73 Open Studio: Critical Approaches to Design Practice  
GDES 3B04 Packaging Design 1
GDES 3B31 Packaging Design 2
GDES 3B09 Strategic Brand Development 1
GDES 3B42 Strategic Brand Development 2
GDES 3B54 Think Tank 2: Consideration (SEM)
GDES 4B08 Think Tank 3: Action (SEM)
GDES 3B03 Typeface Design 1
GDES 3B30 Typeface Design 2
GDES 3B56 Universal Design (not offered 2013/2014)
GDES 3B59 Urban Design Ecology (SEM) (not offered 2013/2014))
DIGF 3B01 Networked Communities and Environments (SEM)
GDES 3B08 Wayfinding/Information Systems 1
or
Relevant, out of program, course - subject to approval - maximum 1.0 credit. Contact Program Assistant Sandra Barnes sbarnes@ocadu.ca for approvals/equivalencies, prior to commencement of class.



   
Recommended liberal studies courses (subject to being offered):  
ENGL 2B01 Introduction to Creative Writing (LST)



HUMN 2B16 Twentieth Century Ideas (LST)
HUMN 3B01 Reading Popular Culture (LST)



VISM 2B41 Media, Messages and the Cultural Landscape: Introduction to Communication (LST)
     
SOSC 2B06 The Basics of Human-Centred Research in Art and Design (LST)
SOSC 3B02 Material Culture and Consumer Society (LST)
SOSC 3B05 Social Psychology and Consumer Behaviour (LST)



VISD 2B01 History of Modern Design (LST)
VISA 2B07 History of Modern Art (LST)
VISD 2B36 History and Evolution of Typography (LST)
VISD 2B38 Contemporary Design Theories and Practices (LST)
VISD 2B39 Graphic Design History in the Twentieth Century (LST)
VISA 3B05 Dada and Surrealism (LST)
VISD 3B21 Illustration and the Rise of Popular Culture (LST)
VISD 3B38 Advertising and the Art of Persuasion (LST)



Please visit Faculty of Liberal Arts & Sciences course listing for a full selection of liberal studies courses.

Last Modified:9/27/2013 5:18:00 PM