Business Model Innovation
Business model innovation is now considered equal to or more significant than product and service innovation. A good understanding of business modeling is therefore critical for business success. Students will be introduced to the essential components of business models and to a visual tool for analyzing current business models, developing and evaluating alternative ones, and using design-thinking methods for their implementation. Concepts of sustainable business models will be introduced. Students will learn to identify stakeholders and actors involved in a business model. They will learn about governance structures of organizations and governments and about conventional and innovative policy development processes.