IP: Value From Your Creativity
The digital revolution encompasses innovation in business models and in the law. This course focuses on industry case studies and will also involve guest speakers. Students create a comprehensive business plan for one of their concepts. In the legal component, students will study intellectual property (IP) issues arising out of digital creations. Managing IP is an important element of any digital enterprise. To quote the artist Andy Warhol, "Being good in business is the most fascinating kind of art".