Description
The EMDes in Advertising is a part-time, three-year (seven-semester) program with flexible scheduling to allow working professionals to keep their jobs while pursuing an advanced degree. The program has been designed to produce innovative, multi-dimensional, ethical and socially responsible global leaders in advertising. The objectives of the program are:
The program is comprised of:
Most courses require both individual and group work. Students are organized into teams during the first summer residency; members of each team work together in the first independent study course to prepare advertising campaigns for presentation at the four-day international seminars held during the first year. New teams are formed during the second summer residency for the second independent study course and round of four-day international seminars.
Guide
Required Courses and Timeline
Curriculum: 41 credits
Year 1 | Year 2 | Year 3 |
Summer Residency (7 credits) ADVR 6A01 Strategy I: Strategy and Consumer Insights (2) ADVR 6A03 Problem Solving Systems I: Agency Approaches (2) ADVR 6B01 Business Ethics & Sustainability (3) |
Summer Residency (8 credits) ADVR 6A05 Media I: Beyond Traditional Advertising (2) ADVR 6A02 Strategy II: Integrated Strategic Thinking (2) ADVR 6A04 Problem Solving Systems II: Client Perspectives (2) ADVR 6A06 Media II: Embracing Technology (2) |
Summer Residency (8 credits) ADVR 6A07 Analysis of Modern Global Advertising (2) ADVR 6A08 Communicating with Short Films (2) ADVR 6A09 Inventive Thinking & New Products (2) ADVR 6A10 Presenting Like a Master (2) |
Independent Study, Project & International Seminars I (9 credits) ADVR 6D01 Product Brand Development (9) |
Independent Study, Project & International Seminars II (9 credits) ADVR 6D02 Advertising for the Public Good (9) |
Last Modified:1/24/2012 12:57:22 PM