Course Calendar

Advertising, Graphic Design, Illustration

In our complex "information age" the need for effective communication has never been greater. Communicating information and ideas, through insightful and compelling words and images, is the primary focus of the Advertising, Graphic Design and Illustration programs.

Our faculty consists of many of Canada’s foremost working professionals from these fields, bringing to the classroom knowledge of current industry standards and directions, as well as a passion for design. A structured curriculum ensures the development of skills to support design studio work where precise and astute strategies, innovative concepts and captivating visuals are realized.

Proficiency in English comprehension and communication is critical in all areas of study in the communications disciplines. Students with less than adequate skills in this area are encouraged to supplement their program with assistance offered through the Writing & Learning Centre.

Advertising

The impact of advertising, its purpose, benefits, and influence on society are explored in the Advertising curriculum. Courses in strategy and concept development, drawing, composition, layout, typography, copy/concept and media prepare students for careers in advertising art direction and copywriting. Emphasis is placed on process, analysis, development of creative concepts and strategic solutions. Students produce Integrated Marketing campaigns for TV, radio, billboards, publications, events and the Web, combining elements such as type, photography, illustration and graphics. In their fourth year, students develop a focused year-long project, reflecting their personal interest and values.

Please refer to the Design Programs: Introduction.